Joachim Naas's profile

The Creeping Sunflowers - Adidas Project


THE CREEPING SUNFLOWERS 
Product design & Brand Illustration (Mascot) - Adidas
 

I'm delighted to present my project and my participation in the @adidas X @caminotv 2023 contest. I was able to complete the entire project in a very short space of time, so I was able to put all my skills to good use. While managing the project methodically, I was able to complete and present my concept in just one week. The theme of the competition was quite free : 

"The first day of summer"... In this project, the Sunflower embodies the breath and energy of the first day of summer. I'm pleased to present the entire project design process, from :

- my graphic concepts, the development of my graphic axes
- the development of an artistic direction and a product-focused visual and brand identity
- Illustrations, typography, mascot and animations in this universe
- Final product design and packaging


"On this first night of summer... The Sunflower sings and remains frozen until the last ray of Sun."





I. PRODUCT DESIGN




II. ILLUSTRATION




III. TYPOGRAPHY & ICONS

If you like my work, I invite you to leave a comment on this project as well as a like, share or follow. This will give me the feedback and support I need to continue progressing in my career as a designer. 

Thank you in advance for your support.

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The Creeping Sunflowers - Adidas Project
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The Creeping Sunflowers - Adidas Project

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